Director’s Corner: erik moe
Q. You work in a capacity that the industry is heading – wearing many hats. At any given moment, you are a creative director or director, sometimes both simultaneously. How did you arrive at this happy place?
erik: After being on the agency side, I expanded into directing because I wanted to see projects through from the blank page to the screen. I think because of my background I have great empathy to the existing pressure points agencies and clients face. This has been helpful in maintaining the integrity of the creative concept and solving problems.
Q. What inspired you to take the leap to directing?
erik: As an agency creative I had the benefit of collaborating with many exceptional directors, from Phil Morrison to Roger Woodburn to Tom Kunz; it was an amazing, on-the-job film school. But I was always interested to see what it was like to handle the dialogue as I imagined it. As I heard it in my head. My first project a short independent film “Young Artie Feldman.” It was well received and that gave me the confidence to take the next steps with commissioned work.
For a short clip, plus more of erik’s hilarious work, go here »
Q. Comedy is about performance and timing, but it often begins in the writing. How does your writing background influence your directing approach?
erik: It is incredibly influential, whether I am writing the script or not. In instances where there’s the opportunity to improvise, it enables me to think quickly and come up with line suggestions or wording on the fly. Writers can hear how the jokes are meant to play out so I really enjoy having the opportunity to write the script and direct the delivery.
Q. What’s the most compelling aspect of working in a dual capacity on a project?
erik: The process is streamlined and very satisfying. It’s about problem solving start to finish. Cracking the caper.
Q. What do you do in your spare time?
erik: I spend a lot of time with my kids and I play in a hockey league every Wednesday night. It is profoundly cathartic. When you’re on the ice you can’t think about anything but the game. There are still the comments to deal with… but they are rarely about advertising.
erik (bottom right) posing with his team