SHOOT: Special Olympics
doug werby of production house kaboom directed this spot titled “Tess” featuring Special Olympics World Games golfer Tess Trojan. “Tess” is part of a campaign conceived by agency Hill Holliday honoring the 2015 Special Olympics on behalf of sponsor Bank of America.
werby credited Trojan with capturing the spirit of the Special Olympics. “Tess articulated it perfectly–judge the ability, not the disability,” said werby. “This is the spirit of Special Olympics.”