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The latest spot from Salesforce is a vibrant expression of what the global production landscape looks like, with great partnerships at its center. Produced by kaboom and Directed by Plummer/Strauss “Formula One,” stars McLaren driver and star Lando Norris, in a colorful tribute to how Salesforce can deliver customized experiences to keep your customer at the center of the experience. The project, showcasing the Salesforce + McLaren / F1 partnership, was created for global digital and broadcast in the UK, Germany and Italy.The majority of the spot was filmed in Mexico City, a city familiar to Plummer/Strauss and kaboom as a vital production hub. Returning to San Francisco, Justin Plummer - half of the directing P/S duo - began working with editor Tim Fender at kaboom’s edit suite while awaiting a scene being directed by Martin Strauss in the UK. Known for merging precision production techniques and vibrant narratives in ways that feel both highly designed and effortless, the duo used the BOLT High-Speed Camera Robot for its ability to capture motion images in crisp focus and provide dynamic transitions from scene to scene. Files of the highly choreographed Mexico city scenes were uploaded to ensure exacting specs were applied to the shoot in the UK.
The latest spot from Salesforce is a vibrant expression of what the global production landscape looks like, with great partnerships at its center. Produced by kaboom and Directed by Plummer/Strauss “Formula One,” stars McLaren driver and star Lando Norris, in a colorful tribute to how Salesforce can deliver customized experiences to keep your customer at the center of the experience. The project, showcasing the Salesforce + McLaren / F1 partnership, was created for global digital and broadcast in the UK, Germany and Italy.The majority of the spot was filmed in Mexico City, a city familiar to Plummer/Strauss and kaboom as a vital production hub. Returning to San Francisco, Justin Plummer - half of the directing P/S duo - began working with editor Tim Fender at kaboom’s edit suite while awaiting a scene being directed by Martin Strauss in the UK. Known for merging precision production techniques and vibrant narratives in ways that feel both highly designed and effortless, the duo used the BOLT High-Speed Camera Robot for its ability to capture motion images in crisp focus and provide dynamic transitions from scene to scene. Files of the highly choreographed Mexico city scenes were uploaded to ensure exacting specs were applied to the shoot in the UK.
