Waterpik’s new campaign, directed by kaboom’s Jordan Brady, features obsessed water flossers
Waterpik’s new campaign, directed by kaboom’s Jordan Brady, features joyfully-obsessed, oversharing water flossers.
"The whole team at 31,000ft really knows how to infuse laughs into a strong message. Partner/Creative Director Kristina Blake and I are kindred comedic spirits - we like to lean into the absurdity of the situation,” explains Brady. “As for Waterpik, I've been an evangelist for the famous oral irrigator for decades! What a treat to help spread the word."
